Scales In International Marketing
Dr. Merve Vardarsuyu is a lecturer at Kutahya Dumlupinar University in Turkey. She received her BSc in Business Administration from Middle East Technical University and MSc in Marketing from Hacettepe University in Turkey. She was awarded a Ph.D. grant by The Republic of Turkey Ministry of National Education and earned her doctoral degree in International Marketing from Leeds University Business School in the UK. Her main teaching and research interests include international marketing, exporting, brand management, and marketing research.
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Dr. Merve Vardarsuyu is a lecturer at Kutahya Dumlupinar University in Turkey. She received her BSc in Business Administration from Middle East Technical University and MSc in Marketing from Hacettepe University in Turkey. She was awarded a Ph.D. grant by The Republic of Turkey Ministry of National Education and earned her doctoral degree in International Marketing from Leeds University Business School in the UK. Her main teaching and research interests include international marketing, exporting, brand management, and marketing research.
Stok Kodu:9786057009746Boyut:14x21Sayfa Sayısı:162Baskı:1Basım Tarihi:2020-11Kapak Türü:CiltsizKağıt Türü:2. Hamur
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